Amazon Alexa is Driving Business Results for Voice Assistant Partners
Though it lacked a certain pazzazz, Amazon’s IFA 2018 keynote provided a lot of detail about how the company has taken its digital voice assistant to incredible heights in just four years—and how they’re helping to prop up an entirely new business model and industry that revolves around voice. Daniel Rausch, VP of Smart Home for Amazon and one of the founding fathers of Amazon Alexa, walked the gathered audience through Alexa’s history, from its roots in Star Trek all the way through the wild expansion of Alexa-enabled devices.
“We know we’ve barely scratched the surface,” Rausch said, referring to the capabilities of voice technology coupled with artificial intelligence and deep learning—the pillars that hold Alexa up.
In its brief history, Amazon Alexa has grown into a platform that supports 50,000 different skills and is installed on more than 20,000 different devices from thousands of different manufacturers and developers. Amazon, according to Rausch, has seen tens of millions of customers make Alexa part of their daily lives, ordering groceries through the service, playing games, controlling their smart home, requesting an Uber, and much more.