Amazon is Building its Own ‘Geek Squad’ Team
One of the major offerings that has helped Best Buy differentiate itself from Amazon as a seller of electronics has been their Geek Squad. Despite some recent legal troubles, the Geek Squad has built a pretty positive reputation over the past decade and a half as a great resource for consumers looking to get assistance installing their electronics or for in-home or in-store consultations.
That barrier appears ready to be broken down.
According to a new report from Recode, Amazon has been working steadily over the past few months to build an army of gadget experts that can offer consultations as well as product installations in consumers’ homes.