Amazon Day Gives Shoppers Flexible Shipping Options
You know the struggle. You shop on Amazon constantly, which results in multiple purchases throughout the week, and, ultimately, multiple shipments landing on your doorstep throughout the week as well. And sometimes those orders that have multiple items end up arriving in multiple shipments for whatever reason. The net result is an Amazon delivery practically every day during the week and more oversized cardboard boxes than you know what to do with.
Amazon knows that struggle as well, and on Thursday they announced a new service for Prime members that aims to curtail all of those shipments and packaging waste.
Amazon Day, which is available now for all Prime members, allows shoppers to choose a day of the week that will become their “delivery day” for when orders will arrive. The idea, here, is that a Prime member’s orders will be grouped and shipped in fewer boxes on a single day. Of course, if you need something sooner, you can opt to have an item excluded from your Amazon Day shipment without interrupting the rest of that order.
In a statement, Amazon explained that the new shipping and fulfillment initiative is part of the company’s Shipment Zero sustainability drive—Amazon’s vision to make all shipments net zero carbon, with 50 percent of all shipments net zero by 2030.
“Amazon Day adds another level of convenience to the many shipping benefits Prime members already enjoy,” Maria Renz, Vice President, Delivery Experience at Amazon, said in the statement. “Prime members can now choose to get their orders delivered together in fewer boxes whenever possible on the day that works best for them. We’ve been testing this program with a group of Prime members and Amazon Day has already reduced packaging by tens of thousands of boxes—a number that will only continue to grow now that the program is available to Prime members nationwide.”
Free and fast shipping has long been the gold standard of online shopping, and it’s one of the reasons Amazon continues to dominate the ecommerce channel. However, just as important as free and fast is the idea of convenience. Consumers don’t necessarily need their order within the hour, so offering them the option to shop at their leisure throughout the week and then have all of those items arrive together could be viewed as more convenient than having to bring in a package each day throughout the week and then deal with the accompanying packaging.
According to Smithers Pira, a market research firm in the print/packaging/paper supply industries, ecommerce has created a $20 billion market for the corrugated packaging industry (cardboard), and its growing at a quick rate. The firm predicts that the space will continue growing at a compound annual rate of roughly 14 percent through 2022. That adds up to a ton of cardboard and a ton of recycling—or trash depending on how well consumers actually separate their weekly waste.
So I look at Amazon Day as a way for the company to offer a different style of convenience to its customers while also aiming to become a more sustainable and environmentally-friendly shipper of product.