No doubt about it, Amazon has made its mark on the world of retail. But it is not without its drawbacks. Let’s face it…small brick-and-mortar retailers face the challenges of competing with the online behemoth, especially on price. But using Amazon does have its drawbacks. For example, when you need toilet paper today, a quick run to the local store sure sounds easier than purchasing online. Moreover, there is the huge problem of stolen or damaged packages. An unexpected blowing rain can ruin a supply of toilet paper left on the front porch. There is Amazon Locker, but if I am going to run to the local 711 to pick up a package (especially a consumer product), I am probably going to purchase it at 711 and pay a few cents more and buy-on-the-fly.
The golden solution would be to allow delivery drivers access to your house to drop off packages in the foyer. This is the backbone of Amazon Key. However, there is something creepy about that to customers. They would never grant delivery access across the threshold of the front door. In our nation, where privacy is of utmost importance, there is something sacred about crossing the front door. Although some have tried having their packages delivered to work, employers usually frown upon the idea, and company mailrooms are not necessarily secure. Volvo did come up with a better way, and now the idea has traveled to Amazon: How about using the car trunk as a receptacle to drop off packages?