If you watched any college basketball at all this weekend, chances are you saw the commercial featuring former NBAers and current basketball analysts Steve Smith and Grant Hill. For those who haven’t, rather than ruin the entertaining bit, here it is:
It’s a subtle spot that doesn’t seem to offer much more than a brief demo of the Amazon Echo wrapped up in a bit of comic relief. But in reality there’s a rather monumental occurrence that took place during those 30 seconds you just wasted. And that’s the fact that the Amazon Echo now supports voice-enabled health and fitness capabilities through Fitbit. As such, the health and fitness device maker becomes the first in its category to become compatible with Amazon’s digital assistant.
“Working with Amazon and Alexa to create this new skill provides a completely new and fun way for Fitbit users to stay on top of their health and fitness goals,” Tim Roberts, Executive Vice President of Interactive at Fitbit, said in a statement. “Our integration with Alexa gives you hands-free access to your data, so you can find out when you walk in the door at the end of the day what your step count is in seconds, and know if you need to go on a quick walk before dinner. As we look at how this integration could evolve in the future, there is an endless world of possibilities from fitness coaching and nutrition tips, to guidance before bedtime to help you get a more restful night’s sleep.”