The keynote news keeps flowing as IFA 2018 quickly approaches. The latest addition to the growing list of major tech brands is Amazon. Daniel Rausch, VP of Smart Home at Amazon, will be on hand in Berlin to discuss how the quickly emerging voice market is continuing to expand and improve everyday experiences.
Digital voice assistants have exploded onto the tech scene in the past two years, and the charge has been lead, almost exclusively, by Amazon. The company’s Alexa voice assistant is available on an entire line of Echo products designed to be placed throughout the consumer’s home—from their TV, to nightstand speakers—and even on third-party products like refrigerators and other high-end speakers.
It’s not just about the products, though, when it comes to voice. Skills are the voice version of smartphone apps, and Alexa has a library that runs tens of thousands deep. Voice skills do everything from offer instant access to news and information to control the smart products that surround us. And, as consumer demand for those voice-first services grow, new advancements in machine learning, AI, and cloud services are contributing to an even wider range of capabilities for services like Alexa—and new opportunities for device manufacturers and skill builders.
IFA said that Rausch will discuss how Amazon’s efforts to innovate on behalf of its customers is driving innovation and creating convenient, easy-to-use experiences both inside and outside of the home, automobiles, the workplace, and more. It'll be particularly interesting to see if and how Rausch addresses consumer concerns regarding their privacy and personal data, especially given the location of the keynote, on the very continent where GDPR recently went into full effect.
As VP of the Smart Home business within the Amazon Devices division, Rausch leads the team responsible for developing Alexa into the most efficient voice service available today. He joined Amazon in 2009 as the director of the higher-education segment for Amazon Devices. He also led product, marketing, and customer engagement for the Dash button and DRS, and Prime Exclusive phones teams, and the planning and analytics for Amazon Devices.
IFA 2018 will run from August 31 through September 5 at the Berlin Exhibition Center in Berlin, Germany. The IFA Keynotes will take place throughout the week.