Amazon, Microsoft Go Indie With HD DVD
Independent filmmakers looking to get their work shown in the HD DVD format have gotten a helping hand from Microsoft and Amazon.com. The two giants jointly announced Monday that they are collaborating on the “1,000 HD DVD Indies Project,” which is dedicated to “lowering the barriers of entry” for independent filmmakers, and eventually assisting the production of up to a thousand movies.
“This collaboration with Microsoft is a great opportunity for independent filmmakers to reach Amazon customers with their films via the HD DVD format,” Amazon executive Peter Faricy said in the announcement.
The project will mostly be conducted through CustomFlix, a manufacturing-on-demand technology company owned by Amazon. CustomFlix allows for movies to be printed, as ordered, by customers; with the deal, the “1,000 movies,” after being submitted and accepted, will be made available through the service. The HD DVD high-deft format, meanwhile, is backed by Microsoft. A third partner in the venture, the Sundance Channel, will review the included movies for possible airing, while also making its recent series, “Big Ideas For a Small Planet,” available for sale on Amazon.