Amazon Offers an Ad-Supported Music Selection to Alexa
Beginning today, U.S. customers with an Echo speaker can listen to an ad-supported selection of top playlists and stations for free through Amazon Music. Previously, Amazon’s music selection was only available for Prime members or those with a subscription to either Prime Music or Amazon Music Unlimited.
The free, ad-supported collection mirrors Prime Music, which currently has over two million songs (Music Unlimited has over 50 million). In their announcement, Amazon provided several examples of voice commands that will allow users to gain access to their massive collection:
- "Alexa, play the playlist Pop Culture" to hear the ultimate global playlist for today's pop music.
- "Alexa, play the Imagine Dragons station" to hear a station inspired by the popular rock band.
- "Alexa, play 80s music" to hear a station filled with music from the era.
- "Alexa, play country music" to hear a station with some of the best in the genre.
Users who prefer to ditch the ads can opt for a monthly subscription instead. The ad-free version of Prime Music is $3.99 per month or – for those looking for a larger selection – Amazon Music Unlimited is $9.99 per month ($7.99 for Amazon Prime Members). Amazon is currently offering free trials for ad-free versions of both options.
“Since the launch of Amazon Music, customers have been able to use the simplicity and magic of voice to request music in fun, innovative ways. Interacting with music through voice is transforming how people engage with music—searching for a favorite station, or music by era or genre, is easier and more popular than ever before,” Amazon said.