Forget for a moment about the Whole Foods purchase that gave Amazon an immediate in, in the physical retail space. That aside, the company is doing one heck of a job quickly expanding its footprint of non-grocery-related stores throughout the country at an incredibly rapid pace. According to the Verge, Amazon will open another one of its 4-Star stores in Berkeley, California on Monday, marking the third such store to open in a little more than a month.
In late September, Amazon introduced its 4-Star store concept in New York City’s SoHo neighborhood. As the name itself states, the store only carries items that have a 4-star rating on the ecommerce giant’s web-based platform. The stores feature everything from consumer electronics, to kitchen and home products, to toys and games, and more—and they can tailor the experience to the local neighborhood, displaying products that are trending amongst the shopper’s neighbors.
Since opening the SoHo store, Amazon brought the same concept to Lone Tree, Colorado—a town just a few miles from Denver—and now Berkeley.