With the Amazon Prime Day extravaganza officially more than halfway complete, the Black Friday in July event is off to an incredibly hot start, according to the ecommerce giant. Amazon, which sits at the top of Dealerscope’s Top 101 CE Retailers list, is now in its fifth year with Prime Day—an event intended to celebrate the birthday of the company, and with each passing year the event seems to get a little bit longer while consumers spend a heck of a lot more.
During day one of this year’s 48-hour event, Amazon saw millions of products fly off of its digital shelves. In fact, the company said that its worldwide sellers, which are predominantly small and medium-sized businesses, experienced their biggest 24-hour sales day in company history.
Additionally, Amazon has seen millions of its own Alexa-enabled products—including Fire TV Stick and Echo Dot—get bought up by Prime members. And, with this being an event that’s exclusive to Amazon Prime members, the ecommerce brand is likely to see the number of subscribers to its loyalty program skyrocket, at least for this month. A number that’s already north of 100 million paid members around the world, Amazon allows customers to participate even if they’re just signing up for a 30-day free trial.