Amazon Prime Day 2019 Was a Roaring Success—for Everyone
Amazon has gone and done it yet again. With Prime Day 2019 coming to a close in the wee-early morning hours Wednesday here on the East Coast, the company wrapped up its fifth annual birthday extravaganza. According to a statement released by Amazon on Wednesday morning, the two-day event, exclusively for Amazon Prime Members around the world, saw the company’s sales surpass that of the most recent Black Friday and Cyber Monday shopping days combined.
According to data from Adobe Analytics, Prime Day 2019 smashed the ecommerce giant’s two-day sales totals, achieving roughly $5 billion in sales. Amazon reported that Prime members scooped up more than 175 million items throughout the event. As for specific electronics items that performed well on Amazon, the company reported that more than 100,000 laptops were purchased over the two days along with more than 200,000 TVs, and 300,000 headphones.
Of course, Alexa-enabled devices stole the show for the company. Prime Day was the most successful day for those devices on record. And further down the Amazon-branded devices list, Prime Day 2019 saw customers purchase two-times as many Ring and Blink devices as last year, two-times as many Fire TV Edition smart TVs as last year’s record-setting event, and more Fire tablets and Kindles than any day in the company’s history.