In an effort to show it’s doing more than just turning the retail community on its collective head, Amazon this week released its first-ever Small Business Impact Report, which offers an analysis of the more than 1 million U.S.-based small- and medium-sized businesses selling through the platform.
There were plenty of findings from the report, which we’ll dive into. But one of the top-line highlights of the Small Business Impact Report has to be just the reach of Amazon’s third party Marketplace. It’s well documented how that platform accounts for roughly half of Amazon’s total sales. But beyond that, small- and medium-sized businesses are coming to the platform in droves. One separate report claims more than 1 million sellers (of all sizes) have joined the platform in the last year. They come from all 50 states and from 130 countries around the world. And more than 20,000 small and medium-sized business around the world saw their sales surpass $1 million through Amazon in 2017.
So, not only are these smaller sellers utilizing the platform, but also they’re realizing actual success.