For the consumer out there who has yet to jump into the smart speaker game for one reason or another, they will now have a new way of demoing one prior to ever bringing it into their home—and it doesn’t involve some gimmicky in-store kiosk or end cap. Rather, Amazon announced today that it has partnered with hospitality providers to develop Alexa for Hospitality, a “voice-first experience” driven by Amazon's digital voice assistant.
Alexa for Hospitality will essentially replace the outdated telephone on the nightstand to offer the guest a voice-activated way to order room service, request housekeeping, or call the concierge for dinner recommendations. Amazon said the services is intended to help improve the guest experience by offering them increased access to various amenities, but it could also be a tool that improves employee productivity. The company is working with major property management, ticketing, and guest engagement solutions to “make Alexa integration simple for hotels.”
Alexa for Hospitality is expected to launch this summer at select Marriott International properties.