Amazon.com made huge gains in Web traffic over the holidays, jumping 20 percent over December of 2007. That's according to statistics released this week by Compete.com.
Amazon notched around 73 million unique visitors in December, behind eBay but way ahead of Target and Walmart's sites. But Amazon dominated Compete's rankings in "session share," meaning share of total individual Web visits among 11 listed sites. Amazon led with 39 of those visits, ahead of Walmart (16 percent), Target (12 percent) and Best Buy (7 percent.) That share jumped 18 percent from a year ago, making Amazon the only company in the survey to post double-digit gains.
On its blog, Compete attributed Amazon's strong showing to its promotion of the Amazon Prime service, as well as "its zealous devotion to customer service and its masterful use of consumers’ browsing and purchase data to tailor the site for each visitor."