Amazon’s Eero Acquisition is Official
Almost exactly a month after it was announced that Amazon had acquired WiFi router manufacturer Eero, the ecommerce retailer announced that the transaction has officially closed. The sum of the transaction still remains undisclosed. In “celebration” of the acquisition becoming official, Amazon chopped $100 off the three different Eero mesh WiFi router bundles.
Unfortunately, with the purchase now complete—and even after a pretty open and honest interview with Wired posted on Tuesday morning—this move doesn’t feel any less dirty. Amazon can make all the promises about how they won’t snoop on Eero users’ online activity. But the truth of the matter is they don’t really need to. They can track that fairly efficiently right now through your browsing on the service, what you’re watching and listening to on Amazon Prime, and through the intimate conversations that you have on a nightly basis with Alexa.
So, no. I don’t think Amazon will use Eero to get at consumers’ Internet activity. Rather, it’ll give them another leg up in their ever-expanding efforts to understand and dominate the smart home space.