NRF: Father's Day Spending Seen Slowing
American consumers are expected to spend slightly less this year on Father's Day gifts than last year- with electronics making up the fourth-largest amount of the total. That's according to a study released this week, commissioned by the National Retail Federation and conducted by BIGresearch.
According to the 2009 Father’s Day Consumer Intentions and Actions Survey, Americans will spend an even $1 billion on electronics for Father's Day, ranking behind a special dinner or outing, "socks, slacks and ties," and gift cards. The survey also found that about a third each of customers will do their Father's Day spending at discounters and department stores, with the other third split among CE/home improvement stores, speciality stores and online.