AMP and BrandSource Form Furniture Partnership
AMP and BrandSource have formed a mutually beneficial partnership to provide home furnishing content solutions and digital assets to BrandSource dealers. This partnership will connect the growing roster of BrandSource members to AMP’s industry leading product content tools, giving dealers more assets to market and merchandise furniture. Moreover, this vendor content solution will provide manufacturers a more efficient method to distribute product data to independent retailers. AMP will provide a digital catalog to display vendor SKU’s and product information in an organized and efficient fashion for BrandSource dealers.
This exclusive arrangement will allow BrandSource members access to all of AMP’s asset database. AMP and BrandSource will be working hand-in-hand to ensure dealers have access to professional resources to enhance their digital marketing capabilities. Vendors, through the partnership, will be able to modernize the way they showcase their products to customers, through digital catalogs, created by AMP.
This arrangement further solidifies BrandSource’s commitment to being the dominant player in the home furnishings category. In addition, it expands AMP’s content database by providing these services to over 1,500 of BrandSource’s home furnishing dealers and their commitment to customer satisfaction and ease of use.