AmTRAN to Add 85-inch JVC UHD Set to Diamond Series
AmTRAN is adding at retail in late January 2015 an 85-inch JVC-branded UHD TV to the 65-inch model it started selling in September at $1,999.
The 85-inch DM85UXR, with an SRP of $7,999, will be carried by select AmTRAN dealers including NATM and Nationwide members and large independents, said Drew Pragliola, senior vice president of sales and marketing. “Since this is a product that needs to be ‘sold,’ we are relying heavily on our regional partners who have assisted sales floors,” he said.
The 160-pound set, the company’s flagship, offers a 60-watt (15-watts-by-4) built-in audio system and has 64 local dimming zones. It boasts twice the audio power of the 30-watt (15-watt-by-2) system on the 65-inch model, and twice number of local-dimming zones on the 65. Pragliola said that only by demonstration on the retail sales floor will the 85-inch model’s Xinema Sound system get its full due.