Paulson’s A/V Primps for Profit in Michigan
We used outside people to construct our glassed-in vignettes—which, by the way, are in the middle of the store, not on the periphery. They’re done in a European style, with no framework, for a “floating glass” look. It’s open-looking, yet very functional. We also had the trusswork, the painting and the carpet done by outside people. We based our budget off those three major things. The remodeling cost about $40,000, to give a ballpark estimate, which was probably in line with what we figured it would cost.
Dealerscope: Did you consult with an outside design firm in the remodel—and if so, can you talk about what you expressed to the consultant about what you wanted? What bright ideas did they suggest that you may not have thought of on your own?
Paulson: Actually, we had no outside consulting. Ken, Chris and I went to different HTSA member stores in Phoenix and Florida, and we also checked out local stores unrelated to our business here, looking at color schemes and displays—always trying to take bits and pieces of ideas from here and there, and keeping in mind the technology of televisions—making sure our displays accent the features of these TVs.