Paulson’s A/V Primps for Profit in Michigan
Dealerscope: What sorts of influences played upon your design change decisions?
Paulson: There were things we saw we didn’t like elsewhere. We were talking about setting up displays that were very close together so we could fit in even more flat panels, but when you go into some of the bigger stores, you feel they’re a bit cluttered—like there’s not enough room to take things in—and that wasn’t what we wanted. We wanted an open feeling, where you felt comfortable within the store. We used a lighter tan carpet and similarly colored earthtone walls to make it feel warm and welcome. The bigger stores tend to be very stark and very ‘machine-oriented.’ They know what they’re doing, and they do it very well, but we wanted to take a different approach. We also make sure that all our displays are very clean and functional, so that it’s easy to do demos for customers.
Dealerscope: What sorts of advice did you seek from manufacturers or fellow dealers when considering how to approach the redesign—if any at all? Did you learn from any of them what not to do—that is, learn from some of their mistakes?