MERA's Cook on KnowledgeFest and the State of the Industry
GRAPEVINE, TEX.- In a wide-ranging exclusive interview with Dealerscope at MERA's KnowledgeFest in Dallas Monday, MERA Executive Director Chris Cook expressed happiness with the event so far, named smartphone integration as the most significant trend in the industry and discussed challenging facing the business.
Cook said that KnowledgeFest has drawn over 800 attendees, including more than 400 retailers and distributors, which Cook described as record attendance that "exceeded my expectations." It shows, he said, that "the industry finds value in coming together. Car audio is not dead- it's just transforming."
Due to the economy and changes in the structure of the business, "the state of the industry is challenged," Cook said. "The purpose of KnowledgeFest is to overcome these challenges."