An NPD Group survey released Thursday found that around one-third of consumers are at least "somewhat interested" in purchasing a 3D TV. Concerns remain among consumers, including in the areas of cost, convenience, and content availability, NPD said.
The numbers were released as part of an NPD Snapshot Report on 3D Television.
“Manufacturers are counting on 3D to accelerate the replacement cycle the way HD did,” said Ross Rubin, executive director of industry analysis at NPD. “Early adopters will look past significant price premiums and limited optimized content in the name of bringing home even more of the cinematic experience as they find 3D capabilities included among other premium features.”