An On-Line Presence
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By Jennifer Kraft
Everybody's doing it. Well, getting a presence on-line, that is. Admittedly, though, constructing and maintaining an on-line site can be nothing less than intimidating.
To gain insight as to what works on-line, and more importantly what doesn't, Dealerscope talked to executives and representatives of companies who have managed to use the Internet to their advantage.
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