Intelligent Analytics: Predicting Holiday Sales Success
With more stores already stocking their seasonal aisles, it sure seems like Christmas in late September and early October. Behind the scenes, things are also moving into high gear as holiday inventories are finalized, winter marketing budgets are checked twice and the anxiety of the Christmas season begins for most retailers.
The anxiety is justifiable. If there’s anything we’ve learned over the last two years, it’s that predicting the future with any level of certainty is becoming increasingly difficult for all retail sectors, especially CE.
Fluctuating consumer demand, the flood of available information in today’s digitally connected world and an ever-expanding market of new, more sophisticated products add up to an incredibly complex web of decisions CE retailers face every day, especially in the months leading up to the holidays.