Intelligent Analytics: Predicting Holiday Sales Success
During the holiday shopping season, having the right merchandise in the right place at the right time to meet consumer demand can set retailers apart.
Analytics can help CE retailers identify shopper buying patterns – such as which Blu-ray player sells best with a particular HDTV – enabling them to optimize floor planning and ensure that store personnel are properly trained to help guide customers through complex purchases.
Retailers also need a “demand-driven” supply chain that is robust enough to avoid critical operational issues, such as delayed shipments, excess stock or empty shelves. Analytics can provide CE retailers and distributors greater visibility across the entire supply chain. Alerts can identify problems before they happen, enabling managers to take pre-emptive action to prevent inventory shortfalls, shipment delays and other events that may hurt performance.