Analyzing Consumers & Video Content
This past Thanksgiving marked the one-year anniversary of cutting my cable cord – and I have no regrets. Between my paid online content subscriptions, DVD library and high-speed Internet connection, I found I could fulfill all of my video content needs without paying the high cost of cable.
Many consumers are enjoying the flexibility and variety the Internet brings to their video content practices. Though true cord-cutters remain a minority among online U.S. adults, variations on the same logic that brought me to my decision are motivating many other consumers to supplement, if not replace, their cable subscriptions with other video content options.
Video content behavior
CEA’s recent study, Video Content Discovery and Purchasing Trends, reveals consumers are supplementing traditional television programming with their DVD/Blu-ray discs (66 percent), free video streaming services (47 percent) and paid video streaming services (37 percent).