ShopFulfill, a retail infrastructure company, has introduced Anchor Shops, a vertically integrated retail storefront and distribution network designed to help digitally native brands thrive offline. ShopFulfill has announced that it is proceeding with the launch of its first fulfillment center at the Pennsylvania Real Estate Investment Trust owned Moorestown Mall in Moorestown, NJ as well as a retail location in Fashion District in Downtown Philadelphia.
Anchor Shops was conceived to help digitally native brands better compete with legacy retailers and grow profitably. Anchor Shops aims to accomplish this by providing online retailers with a turnkey solution that enables them to establish a highly visible brick-and-mortar presence and benefit from a low-cost regional distribution network. By plugging into the Anchor Shops network, online brands are able to bring their products closer to the customer and deliver them more quickly and efficiently. Furthermore, they benefit from being grouped with complementary emerging brands in-store, which is intended to fuel engagement and drive sales.
“The retail paradigm has shifted to require a brick and click approach. It has been much easier for legacy retailers to build out their online infrastructures, but digitally native brands have found it difficult and cost prohibitive to develop physical footprints,” said Shlomo Chopp, Founder and CEO of ShopFulfill. “We are offering online-first brands something that is entirely unique and practical – the only all-in-one solution that empowers them to achieve profitability, establish a physical retail presence and build stronger customer connections.”