It’s All About Content Flow
Meanwhile, YouTube, owned by Google, showed a 4K streaming demo of its own.
Speaking of content streaming, one of the most headline-making, potentially disruptive announcements at CES came from an unlikely source: the WWE. The professional wrestling outfit, at a CES press conference at the Wynn Las Vegas, announced the upcoming launch of the WWE Network. The network is an “over the top,” streaming-only offering which, for $9.99 a month, will bring original programming, thousands of hours of archived video and monthly pay-per-view events to subscribers, through PlayStation, Xbox, Roku, iOS and Android devices. If it’s successful and widely imitated, the WWE Network has a real chance of seriously disrupting the business model of cable television.
And after the show, you guessed it: The first announcement was made about large-scale production of pornography in 4K.
On the hardware side, one big surprise was the move by Roku, one of the pioneers of streaming video, to produce a Roku-branded TV. Roku is teaming with manufacturing partners TCL and Hisense to introduce Roku TV, which will bring the company’s streaming functionality to an actual streaming TV. Roku will attempt to succeed where Google TV failed and where Apple TV, as of now, has not yet attempted a move. The Roku TV will be available in 32-, 39-, 40-, 48-, 50- and 55-inch models, with pricing and availability announcements to come later this year.