Angee Launches Home Security Subscription Service
When it officially launched its first product into the market in September, Angee brought to a close a three-year journey that saw the founders go from smart home security solution concept to a completed, ready-to-ship product. Now, roughly a month after the close of Phase 1, Angee is moving full speed ahead into Phase 2 of their business plan: a monthly home security subscription service.
The company’s Home Security as a Cloud Subscription Service platform officially launched in the U.S. this week, and the program promises to offer customers a simple to use security solution with no upfront hardware costs. Rather, home protection plans start at $16.99 per month, which includes the cost of the hardware, and almost instantly start using the service once the product set arrives.
“We are very excited about the launch of our subscription service as we believe it is addressing the needs of millions of US households looking for smart, plug & play smart home security,” Tomas Turek, CEO of Angee, said in a statement.
The Angee home monitoring platform utilizes the company’s Angee Security 360-degree camera and motion-detection security tags to monitor the home. The products integrate with an app that can log activity in the home for the user to monitor. The system is supported through a cloud computing system, which allows for new features and functionality to be added to the hardware over time.
Other notable features of the hardware include a built-in battery that allows the system to continue to operate during power outages, advanced sound recognition that can tell the difference between breaking glass and a smoke alarm, and voice control functionality. Additionally, Angee is built as a “privacy respecting” home monitoring solution, and, as such, the camera will literally turn to face the wall when the user is home, ensuring that the system is not watching your every move.
The two subscription plans are Basic ($16.99 per month) and Extended ($19.99 per month), and the only real difference appears to be the number of security tags that you get (one for the former, three with the latter). Both plans provide unlimited cloud storage, the main camera unit, access to real-time alerts, 24/7 live view access, and a whole host of additional features and services. Users have the ability to cancel their plan at any time.
On its site, Angee acknowledges that they planned to launch the product as a standalone $429 camera that users could buy. Their decision to first launch it as part of a monthly subscription program is a unique one in that it delays their return on investment. However, in the long run, Angee could build a massive customer base that, if they remain loyal subscribers, could end up spending much more with the company.