Anthony Wood, CEO of ROKU, and Hakan Bulgurlu, CEO of Arçelik, confirmed as speakers at IFA Keynotes 2019
Smart, networked, sustainable - on the first day of the IFA Innovation Media Briefing (IMB), around 300 media representatives were given insights into the trends and innovations in the run-up to IFA 2019.
As a welcome, IFA executive director Jens Heithecker presented an update on IFA, the innovation hub IFA NEXT and its accompanying conventions IFA + Summit and SHIFT Automotive. "IFA is the world's most international trade show for the digital industry," explained Jens Heithecker. "It is typical of the IFA that we not only talk about the latest technologies. Above all, we show what they bring to the consumer and how they are used from the consumer's point of view." As further IFA keynotes, the CEOs of Roku and Arçelik were announced for the first time. Thus, IFA 2019 with Richard Yu, CEO Huawei, and Cristiano Amon, President Qualcomm, can point to an exceptional line-up of leading corporate executives in the industry.
Dorothee Bär, Minister of State for Digitization, emphasized in her video greeting the support of the Federal Government for IFA: "At IFA, trends will be presented - showing who is in the lead". Ms. Bär stressed that she will be moving to the exhibition grounds with her office during the entire duration of IFA in order to talk to international guests.
In total, over thirty brands participate in the IFA Innovation Media Briefing (IMB) in Berlin (July 10-11): AEG, Beurer, Bosch, Fakir, Gorenje, Groupe SEB, Haier Europe, Hisense, Homematic, Jura, JVC, Kärcher, Kenwood, LG, Medisana, Metz, Microsoft, Miele, Nuki, Panasonic, Philips, Realtale, Safera, Samsung, Shift, Siemens, signify, Smart Living, Sony, TP Link, TP Vision, Unipos and WMF.