Apple, “American Idol” Join Forces
Apple has made a deal with television’s #1 show, “American Idol,” in which both sides will benefit: ‘Idol’ gets Apple as a signature sponsor, while Apple gets exclusive rights to both sound and video clips from the mega-popular Fox reality show.
According to Variety, the deal is effective immediately, and will put the show’s content exclusively in the iTunes Store, for download purposes. Some content will be available on the show’s Web site, but in streaming form only, which will be sponsored by Apple. A special ‘Idol’ section has been established in the iTunes store, with performance video clips available for 99 cents a piece (when the competition gets down to 12 finalists next month, the price will go up to $1.99.) Pre-ordering will be available.
In addition, the iPod and iPhone will become ‘Idol’s official digital music player and handset, respectively. Meanwhile, expect to see prominent Apple product placement during ‘Idol’ broadcasts; if a disinterested Simon Cowell is glimpsed checking his iPhone during a music performance, it will not be a coincidence.