Apple Could Bundle Video, News, Music Into One Subscription
Apple is looking to diversify by consolidation with a subscription plan that would encompass all of its entertainment content - including original TV shows, music service, and media articles. That means iTunes, Texture, iCloud storage, Apple TV, and, more importantly, any future content mediums woulda ll fall under this umbrella.
If this sounds familiar, it's because Amazon figured this one out a long time ago. Their 100-million-plus legion of Amazon Prime members has helped shape the glorified delivery system into something so much bigger. Books, music, videos, and a host of tangible benefits from every company they acquire are all fair game with the membership. You can also look at Google as another giant name who has refashioned their content delivery, rolling out YouTube premium plans to cover music and video streaming platforms.
So for Apple, doing a similar manuever also makes sense. As many companies are learning, building a value proposition for individual brands is actually a ton of work when one big bundle to control the entire message and host of content. And a lot of Apple's original content creation is actually getting pretty exciting. iTunes is still far behind Spotify in terms of subscribers, but closing that gap quickly thanks to exclusives and iOS integration. Apple signed Oprah Winfrey to a multiyear deal for original programming and picked up Texture, a cutting-edge digital magazine subscription service.