When Apple decided to enter the audio game for real - and no, their otherwise amazing free iPhone earbuds don't count - they came out with two very controversial products. Their bellyflop into the truly wireless earbud gave us one of the most bizarre takes on the market in the form of the AirPods and their too little too late HomePod sounded great but missed the timing of its successful counterparts.
But now the rat race is over. Everyone has their product on the market and it's time to start producing performance. Apple has always been a "release it when it's ready" kind of company which is why their products usually sell so well, with or without their rabid fanbase absent-mindedly buying their products for the brand.
The latest venture, according to those close to the matter, is unveiling higher-end, performance-based AirPods later this year. Aesthetically, they will look familiar to their lesser version but should include noise-cancellation and water resistance. They will probably push far past the $159 price tag of current AirPods as well. The same sources also say biometric sensors and new chipsets should certainly set the bar high.
More exciting is a new venture into over-ear cans that will compete closer to a Bose or Sennheiser, not the glorified fashion accessories that their Beats line found success in. In fact, Apple will probably use a lot of their marketing power to introduce the headphones as a high-end alternative to the Beats. The headphones were originally slated to release the headphones by the end of this year, but development challenges have pushed that target "to the beginning of next year."
It's not totally foreign territory for Apple but it certainly feels that way. The tech giant who built their empire on computers and smartphones has really started rounding out their offerings with smartwatches and audio accessories over the last few years. In fact, accessories have become an important revenue source in recent years, helping Apple’s Other Products unit generate sales of $12.9 billion in the 2017 fiscal year. Conversely, that investment has also cushioned a slowdown in iPhone unit growth.
Either way, we are slated for an exciting keynote later this year.
What We're Reading
- Amazon Prime members can now get Whole Foods discounts nationwide - The Verge
- Is your 1440P monitor actually a downscaled 4K panel in disguise? - Digital Trends
- ARM-based Windows PCs and Macs are coming, and they’ll be incredibly powerful - BGR