Apple Watch Falling to Third in Global Wearable Band Shipments is No Big Deal
According to recent reports on the quarterly performance of the wearables market, Apple has slipped to number three in the world in both global shipments and quarterly market share. While the overall wearable band market grew 8 percent, that growth was driven by Xiaomi (3.5 million units shipped) and Fitbit (3.3 million). Apple came in at third with 2.7 million units shipped.
Though it lost the top spot in the most recent quarter, the figures above are quite misleading about Apple’s standing in the market. For starters, there’s the simple fact that Apple’s performance is based on a single product—the Apple Watch—while you have companies like Xiaomi and Fitbit that are producing many different SKUs in the space. More available product is quite simply going to lead to a much greater chance of flooding the marketplace with said product. The fact that Apple even ranks on this list with a single product should be seen as an impressive accomplishment for a company that only got into the wearables game three years ago.
Now that the Apple apologist in me is done ranting, there are some hard numbers that need to be looked at as well.