Apples iPhone 4 FaceTime advertisement directed by Sam Mendes

By Stephen Silver

Apple has debuted its first advertisement for the new iPhone 4.

Directed by Sam Mendes of "American Beauty" and "Revolutionary Road" fame, the advertisement, posted online in a nearly two-minute version, shows families using the device to stay connected with loved ones.

The ad features the Louis Armstrong song "When You're Smiling (The Whole World Smiles With You.)"

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First iPhone 4 Ad Debuts