Apple, HBO Have Downloads Deal
Apple has reached a deal to sell downloads of HBO TV show episodes for the first time, the companies announced Tuesday, giving iTunes Store customers access to “The Sopranos,” “Sex and the City,” and other popular, critically acclaimed shows.
The deal is unique in that Apple has agreed to variable pricing on TV episodes for the first time, after insisting on a uniform $1.99 download fee for all shows until now. Under terms of the deal, “The Sopranos,” “Deadwood” and “Rome” will be sold at $2.99 per episode, while “Sex and the City,” “The Wire” and “Flight of the Conchords” will go for the standard price of $1.99 per episode.
The deal is pegged to the release of the “Sex and the City” movie later this month; all 94 episodes of its HBO run are included in the iTunes offer.