During a rare education-focused event next week in Chicago, it’s expected that Apple will announce a new budget-friendly iPad and education software in a bid to win back students and teachers. That’s according to a new report from Bloomberg. The event in Chicago, which will be held on Tuesday, March 27th, Apple plans to “return to its roots” in the education market, according to Bloomberg, which was a priority for founder Steve Jobs early in the company’s life.
Apple accounted for 17 percent of mobile computing shipments made to students, according to data from Futurescource Consulting cited by Bloomberg. Google and its Chrombooks/Android devices held 60 percent of the market, while Windows PCs captured 22 percent.
For Apple, the returned focus on the classroom comes at a time when iPhone sales appear to be peaking and the company is searching for new ways to drive hardware sales. Long criticized for their expensive, high-margin products, Apple seems ready to bend just a little if it means capturing a larger share of the education market.
Beyond a new low-cost iPad, it’s rumored that a cheaper MacBook laptop is in the works as well, which would ultimately replace the MacBook Air in the sub-$1,000 laptop slot for Apple—though that product is not expected to be ready by next week.
Aside from the obvious revenue goals of focusing on “entry-level” product for consumers, a renewed education strategy for Apple is also likely an attempt for the company to create awareness among younger users who have become all-too familiar with Google and Windows products early in life.
It’ll be interesting to see how a new lower-priced iPad performs, particularly because of the recent trends in the tablet arena. According to market research firm IDC, the tablet market shrank about 7 percent in 2017, though Apple saw its tablet sales grow by 3 percent last year. Apple holds roughly 25 percent of the tablet market.
Internet for All
— CNET (@CNET) March 23, 2018
Elon Musk has some incredibly lofty goals for the SpaceX program, including eventually supporting human travel to and from Mars. One of the more attainable goals, though, would be to provide internet access to the entire globe by blanketing our upper atmosphere with satellites.