During a rare education-focused event next week in Chicago, it’s expected that Apple will announce a new budget-friendly iPad and education software in a bid to win back students and teachers. That’s according to a new report from Bloomberg. The event in Chicago, which will be held on Tuesday, March 27th, Apple plans to “return to its roots” in the education market, according to Bloomberg, which was a priority for founder Steve Jobs early in the company’s life.
Apple accounted for 17 percent of mobile computing shipments made to students, according to data from Futurescource Consulting cited by Bloomberg. Google and its Chrombooks/Android devices held 60 percent of the market, while Windows PCs captured 22 percent.
For Apple, the returned focus on the classroom comes at a time when iPhone sales appear to be peaking and the company is searching for new ways to drive hardware sales. Long criticized for their expensive, high-margin products, Apple seems ready to bend just a little if it means capturing a larger share of the education market.