Apple Offers Discount to ‘Complete’ Albums
Hoping to encourage consumers to purchase complete albums, rather than individual singles only, Apple launched “Complete My Album,” an iTunes service that allows customers to turn their individual tracks into a complete album at a reduced price by giving them a full $.99 credit for every track they have previously purchased from that album.
“Music fans can now round out their music collections by upgrading their singles into complete albums with just one click, and get full credit for those songs they have previously purchased from iTunes,” said Eddy Cue, Apple’s vice president of iTunes in a press release Thursday.
Complete My Album offers customers up to 180 days after first purchasing individual songs from any qualifying album to purchase the rest of that album at a reduced price. When users buy any song on iTunes, the corresponding album will immediately appear on their personalized Complete My Album page with the reduced price listed.