Apple Launches its Biggest Retail Redesign in 15 Years
While its engineers are busy ramping up production on the next generation of iPhone, the retail team at Apple is in the process of overhauling the tech company's "retail software" that is the heart and soul of the 495 Apple store locations throughout the world. Apple announced plans on Tuesday to completely redesign the way their retail locations operate, morphing stores from retail-heavy operations into community centers that bring people together.
The plan is driven by a program called "Today at Apple." The concept involves dozens of new educational sessions that range in topics from photo and video, to music, coding, art, design, and more. Sessions will be led by "highly-trained team members," and they might bring in world-class artists, photographers, and musicians in select cities. Those trained team members and industry professionals will offer sessions that go from basic how-tos all the way up to professional-level programs.
“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” Angela Ahrendts, Apple’s senior vice president of retail, said in a statement. “‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”