Apple Moves into 2019 as Top Selling Smartwatch
Smartwatch sales experienced tremendous growth in 2018 in comparison to the previous year according to The NPD Group’s Smartwatch Total Market Report. Specifically, dollar sales of the devices were up 51 percent while unit sales saw a 61 percent increase.
To no one’s surprise, Apple dominated this category.
Following behind them, though were Samsung and Fitbit. Together, this trio made up 88 percent of total unit sales leaving the other 12 percent scrambling for ways to keep up. Despite Apple being practically untouchable, traditional and fitness-focused watch manufacturers are currently working to make a greater impact in the smartwatch market.