Apple Reportedly Extending iPhone Lifecycle to Every Three Years
With smartphone technology advancements essentially flat-lining in recent years, Apple will reportedly slow down the lifecycle for its flagship device. As it were, the iPhone has typically received a completely new look once every two years—the Cupertino-based company has rolled out a new number edition (iPhone 4, iPhone 5, iPhone 6) followed by a new “mid-life” iteration (iPhone 4s, iPhone 5s, iPhone 6s) every other year.
According to a new report in the Nikkei newspaper on Tuesday, Apple will break form moving forward, starting with the release of the new iPhone this fall.
The new device, which should be tapped as the iPhone 7 based on the past lifecycle model, will see only incremental improvements over the iPhone 6s released last fall—improved camera quality and functionality, water-resistance, the removal of the headphone jack, etc. But the overall look and feel of the device will be very much like the iPhones currently floating around the market.