Apple Reveals How Long it Expects Your iPhone to Actually Last
It’s a good thing the upgrade cycle for the typical iPhone customer is every two years. The company releases a “new version” every year, but with many consumers still opting for those two-year contracts to get the subsidized price of the phone, you’re either on the number upgrade cycle (5 to 6 to 7, etc.) or the s upgrade cycle (4s, 5s, 6s, etc.), every other year.
And we say that’s a good thing, because in a new series of posts on its website this week, Apple revealed just how long it expects users’ iPhones, Macs, iPads, and even Apple Watches to actually last. And their edumacated guess might leave some consumers a little flabbergasted.
“To model customer use, we measure the power consumed by a product while it is running in a simulated scenario,” Apple said on its new Environment page, which was released ahead of Earth Day on April 22. “Daily usage patterns are specific to each product and are a mixture of actual and modeled customer use data.”