Apple Store Invites Customers to “Just Hang Out”
When does Starbucks end and the Apple Store begin? That’s what some customers may be asking now that the Apple Store chain has begun changing its store concept- albeit with no coffee in sight.
Accordiing to the Associated Press, Apple is attempting to adjust its retail chain in order to encourage customers to “hang out.” Concierges are stationed at the doors to direct customers to the correct part of the store, with personal shoppers and trainers milling about to help customers with their problems. The Genius Bar tech support section, meanwhile, has been more than tripled in length in order to serve more customers at once.
Perhaps most unconventionally of all, the cash registers have disappeared, and checkout clerks now roam the store with portable scanners not unlike the ones toted by European waiters.