Apple Stores Bringing Changes to Genius Bars
Apple is overhauling its Genius Bar concept, in order to add a new concept called "the New Concierge," 9to5mac reported.
According to the report, the new system will involve a series of text messages informing the customers the status of their question:
This new program, spearheaded by Retail Senior Vice President Angela Ahrendts, moves away from the classic appointment model. Instead, a customer describes the issue to an Apple Store employee, who inputs the issue into an updated iPad application. Using a special algorithm, the application provides the customer a wait time based on issue priorities. For example, a customer seeking an iPhone screen replacement will automatically be placed higher in the queue than a customer seeking help with a minor iCloud issue.