In December, Cisco Systems launched a line of internet telephony products. They chose the name for this line from a trademark they had owned since June of 2000. The name may sound familiar to anyone keeping track of announcements from Apple: iPhone.
Though trademark negotiations were already underway between the two companies, Steve Jobs’ announcement of Apple’s iPhone at Macworld Conference & Expo on Tuesday came before any real settlement had been reached. As a result, on Wednesday, Cisco sued Apple in U.S. District Court.
Cisco argues that this is a simple case of trademark infringement. Apple argues that the name refers to two different products - an internet phone in Cisco’s case, and a cell phone in Apple’s - and that other companies have used the term iPhone without getting sued, making it a common name.
David Thomas, CEO at Evident, is an accomplished cybersecurity entrepreneur. He has a history of introducing innovative technologies, establishing them in the market, and driving growth – with each early-stage company emerging as the market leader.