Apple Unleashes a New iPod Touch
Back in July of 2017, the iPod Touch became the last one standing in Apple’s lineup of MP3 players. Having been left unchanged for nearly four years, the iPod Touch is getting another moment in the spotlight.
The seventh generation iPod Touch boasts an A10 Fusion chip meaning it runs about the same as the iPhone 7. It also means users will be able to take advantage of Group FaceTime calls and Apple’s ARKit augmented reality apps, both of which were impossible with the A8. In comparison to its predecessor, the updated version will offer up to two times faster CPU performance and up to three times faster graphics.
“We’re making the most affordable iOS device even better with performance that is twice as fast as before, Group FaceTime and augmented reality starting at just $199,” said Greg Joswiak, Apple’s vice president of Product Marketing. “The ultra-thin and lightweight design of iPod touch has always made it ideal for enjoying games, music and so much more wherever you go.”
On the outside, the new iPod Touch looks exactly the same, down to the home button and headphone jack at the bottom. While some may have been hoping for a true next-generation that mirrored the latest iPhones, keeping to this “old-school” design was likely what kept costs so low. To compare, the new 32GB iPod Touch costs $199 while a 32GB iPhone 7 is more than double at $449–a pretty substantial difference if both claim to run the same (minus the cellular capabilities, obviously).
In addition to the 32GB iPod Touch, Apple will be releasing two other storage options as well: 128GB for $299, and $399 for 256GB. The new iPod Touch will be available on apple.com starting today, and will make its way to stores later this week. The first fleet of deliveries is expected to go out on May 30.