Apple Unveils the First iPhones Worthy of the Title 'Pro'
Apple’s annual fall product launch took place yesterday and boy was there a lot to unpack. The Cupertino-California tech giant unveiled an array of upgrades across several categories but the one that drew up the most hype (and the most leaks) was undoubtedly the new set of iPhones. Going into the event, Apple pretty much knew the iPhones would be the most highly anticipated so, of course, they saved the best for last. The Apple team first went over Apple Arcade, Apple TV+, the seventh-generation iPad, and Apple Watch Series 5.
Once the Apple team covered all the bases about their other products, CEO Tim Cook tossed the mic to Kaiann Drance, Senior Vice President of Product Marketing, who introduced the baseline iPhone 11. For $699, the iPhone 11 comes in $50 under the iPhone XR, with Drance saying Apple’s goal was to make the smartphone available for a larger audience of people. Like gap intelligence pointed out at CE Week, Apple is not one to hit that mid-range price level, but it seems they are getting much closer with the iPhone 11.
But back to the specs...
The iPhone 11 comes in six new colors (purple, green, yellow, white, red, and black), which was, as we predicted, the inspiration behind this year’s invitation. As expected, the Apple team placed a major focus on the phone’s cameras. On the back of the iPhone 11, you’ll find a dual camera system with the same 2-megapixel wide-angle camera found on the iPhone XR as well as a new 12-megapixel ultra-wide camera that supports 2x optical zoom. The Ultra Wide camera captures four times more scene, and now when you zoom in, the audio zooms as well.
Apple also introduced some new kinds of portraits and lighting controls. With the night mode setting, you can take photos in dimly lit environments and still achieve clear, colorful photos without flash. The new portrait mode can recognize pets for the first time, and also allows you to create studio-style monochromes. When taking pictures of humans, the new Smart HDR recognizes faces, and appropriately balances highlights and shadows to create a natural-looking skin tone.
And then there was the “slofie,” or slow selfie. Apple put a slow motion camera on the front for the first time to allow users to achieve a video they never knew they needed. The iPhone 11 also allows users to edit videos as easily as pictures with options to crop, skew, and add filters.
After the iPhone 11 presentation concluded, it was time to present the first iPhones “worthy” of the title, Pro. The iPhone Pro and Pro Max include a triple-lens camera system with a telephoto lens in addition to the wide- and ultra-wide lenses we saw on the iPhone 11. Another main difference between the iPhone 11 and its Pro counterparts is the displays. The iPhone 11 features a 6.1-inch LCD Liquid Retina display while the Pro and Pro Max have a 5.8-inch OLED Super Retina XDR display and 6.5-inch OLED Super Retina XDR display, respectively.
Aside from the display and camera, the iPhone Pro and Pro Max have many of the same features as the iPhone 11 including night mode, the portrait upgrades, Smart HDR, and the new A13 chip, which Sri Santhanam, Apple's Vice President of Silicon Engineering, went over in more detail during the Pro presentation. The Apple team says the A13 is the fastest, most powerful chip in any smartphone on the market, and says its years ahead of its counterparts, like Android devices. The CPU and GPU are both 20 percent faster than before while using less power.
All three new phones also feature Dolby Atmos and spacial audio to really allow users to be fully immersed in whatever content they're enjoying. Battery life was improved by one hour for the iPhone 11, three for the iPhone 11 Pro, and five hours for the iPhone 11 Pro Max, compared to last year’s iPhones. New fast charging allows you to charge your battery up to 50 percent in just 30 minutes with a separate 18W charger.
The iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max will all be available for preorder starting on 9/13 for the following prices:
iPhone 11: $699 (64GB), $749 (128GB), $849 (256GB)
iPhone 11 Pro: $999 (64GB), $1,149 (256GB), $1,349 (512GB)
iPhone 11 Pro Max: $1,099 (64GB), $1,249 (256GB), $1,449 (512GB)