Apple Unveils the First iPhones Worthy of the Title 'Pro'
Apple’s annual fall product launch took place yesterday and boy was there a lot to unpack. The Cupertino-California tech giant unveiled an array of upgrades across several categories but the one that drew up the most hype (and the most leaks) was undoubtedly the new set of iPhones. Going into the event, Apple pretty much knew the iPhones would be the most highly anticipated so, of course, they saved the best for last. The Apple team first went over Apple Arcade, Apple TV+, the seventh-generation iPad, and Apple Watch Series 5.
Once the Apple team covered all the bases about their other products, CEO Tim Cook tossed the mic to Kaiann Drance, Senior Vice President of Product Marketing, who introduced the baseline iPhone 11. For $699, the iPhone 11 comes in $50 under the iPhone XR, with Drance saying Apple’s goal was to make the smartphone available for a larger audience of people. Like gap intelligence pointed out at CE Week, Apple is not one to hit that mid-range price level, but it seems they are getting much closer with the iPhone 11.
But back to the specs...