Appliance Lifestyle Marketing - A Retail Resource from AHAM
Now, Grant maintained, people can prepare entire meals outside, and the category "has the potential for expansion into other products and capabilities."
No more charcoal, and no more end runs to the kitchen to grab the meat or a cool drink from the fridge in the kitchen. "You need a place to keep the meats before you put them in the grille, and you want the beverages close by," Uiehlein said.
So relax--dinner is just a few minutes and a few steps away. Modern functionality is making the great outdoors more comfortable and more convenient.