Appliance Lifestyle Marketing - A Retail Resource from AHAM

Consumers are getting that decorative elegance. Growing decor, durability and functional options in related products like outdoor furnishings and spas guarantee the elegance and comfort in the settings to go along with the functional enhancements delivered by the appliances. Entertainment electronics designed for use outdoors, meanwhile, help complete the ambience.

The living room and kitchen have truly moved outdoors, and it's time to show off the possibilities. "We're encouraging dealers to put together full outdoor kitchen displays for their showrooms," said Becker.

The stainless steel finishes dominating outdoor appliances pick up on the popularity of that look for indoor appliances. "You're looking for performance and longevity and design," Grant noted.