Appliance Vendors Launch Dealer-specific URLs

The major appliance retail industry made .com news when Sears put its appliances for sale on the web. While, at this time, the manufacturers express no interest in selling appliances direct to consumers via the Internet, most are in the process of revamping their sites and finding the best uses for the World Wide Web.

For the Customer

Amana reported increased traffic to its site since launching its ad campaign, which promotes the company's URL. The web site was revamped as the ad campaign was breaking in order to bring one succinct message to Amana consumers.